In my opinion, Kay Jewelers’ current advertising campaign featuring the slogan, “Every Kiss Begins With KAY,” is a great example of linkage as is, but I think it could work even harder for them with a slight improvement.
The problem seems to be the word, “every.” Every kiss does begin with “K.” But every [...]

I recently had lunch with a CEO/Founder of a half billion dollar company. I mentioned that I had heard that one of his key people was no longer with him. He said yes that the man had moved on to another opportunity.
He went on to add, “He was smart, ambitious, honest, loyal, hardworking, [...]

This is a photo of some of the hundreds of very unusual islands in Phang Nga Bay between Phuket and the mainland of Thailand. One of these islands is differentiated from the others not visually, but because it was used in the James Bond movie, The Man With the Golden Gun. The island’s [...]

I congratulate Delta and its employees for mounting a successful campaign to stay a free-standing company and not be absorbed by U.S. Air.
However as a 3 Million Miler, I cannot help but add that the campaign slogan worn by every Delta employee left me cold. The slogan worn said, “Help keep Delta my Delta.” [...]

I was in Salt Lake City this week and saw a billboard for The Blind Man, a window blind installation company featured in my book, KILLER BRANDS. I was once again struck by what great linkage they have. If I lived there, and needed to have blinds installed, it would be difficult not [...]