We have always said that anything can be branded. Now they are branding, or at least “naming” significant clinical drug trials.
At the Academy of Cardiology meeting this week, the results of a new clinical trial named COURAGE were released. The trial was to test certain heart medicines and their ability to prevent heart [...]

Ten years ago there were people making millions from owning banks of pay phones in good locations. Not any more. Time marches on and just as some companies innovate themselves into riches, others get innovated out. Sometimes it happens when we least expect it. I offer an example in this excerpt [...]

The late Bear Bryant, the legendary football coach at Alabama was so confident in his coaching abilities he was quoted as saying, “I’ll take mine and beat your’n, or I’ll take your’n and beat mine.” He did not mean to imply that his players were not great, just that he would stack his coaching [...]

Whole Foods has been a smashing success and continues to cash in on the health conscious subsegment of America. For the most part, Whole Foods stays on strategy.
But Whole Foods has a line of Soy Protein Powders for mixing drinks that only the health conscious among the health conscious drink. That line of [...]

A few weeks ago, I found myself needing to determine where to spend the night in the California foothills of the Sierra Nevada. I could have chosen any of a hundred towns, all of which had interesting gold rush related histories.
I chose Angels Camp. Why?
Because as a place, Angels Camp has a differentiated brand [...]

An often overlooked way to differentiate a product is genuine packaging innovation or delivery system innovation. The best new packaging differences, of course create both compelling differences and are patentable.
One such example of a new package that should be compelling is the new Giro Gratta package for cheese. It contains 8.9 ounces of Grano [...]

No business that understands the difference in value between a light user, a regular user, and a heavy user should ever mistreat their heavy users. But they do. It is even more difficult to believe for a business like airlines who know their heavy users by name.
Take Delta Air Lines for instance with [...]

Southwest Airlines has always been a fun experience mainly because of the fun brought to the situation by the flight attendants.  They sing songs, tell jokes and generally make the plane more relaxing for everyone.
It is hard to tell whether yesterday on Delta from Atlanta to San Francisco was an isolated event or a new [...]

There is no such thing as the Sales Department. Everyone who succeeds is a salesman.
If you start your own company, you are its principal sales representative until you reach such critical mass that key customers no longer care who you are. With certain products and services this happens only after millions in sales. [...]

How important is INNOVATION?
Drive through West Point, Georgia, and Lanette, Alabama, once mighty textile towns along the Ga/Ala border on the Chattahoochee River, once headquarters to West Point Pepperill, and notice the quiet of today’s moment. Mills everywhere. Absolutely none of them running. The scene is eerily like the shut down auto [...]