This is one of several posts on the subject of whether a category or brand can be guilty of too much innovation.
Let’s take golf balls as a first example. Every major company introduces at least one new golf ball each new season. And almost always the new balls replace the previous season’s balls. [...]

Why does this post memorialize the passing of a novelist, Kurt Vonnegut?
I began my career (before P&G) in one of General Electric’s famed training programs. In Schenectady I was assigned to a desk that once belonged to Kurt Vonnegut before he became a novelist. I was 23 years old and had heard of [...]

Engineering a Killer Brand can certainly be a puzzle, but Stave, a company in Vermont has proved that a “puzzle can be a Killer Brand.”
Stave Puzzles are known within their target audience of puzzle junkies as the highest quality, most interesting and most difficult puzzles of all times. In this case, Stave Puzzles [...]