The cool waterproof shoes, Crocs are an excellent example of getting Focus, Alignment and Linkage right all from the very beginning.
I don’t know how many pairs of Crocs they have sold, but it looks like every child and teenager has at least one pair.  I am neither a child nor a teenager and I finally [...]

Hats off to VELCRO. The brand is 59 years old this month, plenty of time to wander off strategy, but the brand has not.
Velcro sticks with its original focus as a re-fastenable fastener, and has resisted the urge to introduce form factors or sku’s that are off strategy. The hook and loop technology [...]

What has happened to tooth paste? There are so many options to each brand. Is this category also guilty of over-innovation?
I found a certain SKU (stocking unit) of Arm & Hammer toothpaste a couple of years ago. If my memory is correct I have returned to the store for toothpaste seven times [...]