Today in 1921 Jack Hutchinson became the first American to win the Open golf tournament in Britain. He was immediately signed by Chicago’s Wilson Sporting Goods, becoming the very first paid endorsement athlete.  The line of JH golf clubs was developed and introduced. What a trend that started.

I passed a store rather quickly the other day, but the whole concept and name stuck with me. KaBloom, The Power of Fresh Flowers. Several things about this new flower shop appealed to me as a brand. The premise of power in fresh flowers is an interesting way to think about sending flowers, and of [...]

I never thought I would live long enough to see what I just saw, a :60 second commercial that did not mention or show the brand name even once. It was for a new anti-depressant drug and encouraged you to go to a webpage address to learn if it was time for you to change [...]

In the advertising world, puffery is using phraseology that sounds good, but does not have to be legally supported. Words like “finest,” “best,” and “quality” are examples of puffery. One example in Atlanta makes me groan every time I drive by. It is a dated building. The name of the company is York Furs. The [...]

I thought I had heard of every possible pricing strategy in the Universe, but today a friend sent an email about a 10 day course in meditation that she just returned from. There is no charge for attending a 10 day session for Vipassana Meditation, not even for accomodations and food. Rather all costs are [...]

I am writing this post now because there is another new product along the vein of Fizzy Fruit.  I have seen the advertising at least six times.  But I cannot remember the name. The concept seems promising, hiding vegetable juice in fruit juice so children will drink it.  Why can’t I remember the name?  You [...]

A man in Austin, Texas kept pears in a cooler with dry ice for a fishing trip and discovered that the CO2 was absorbed through the skin of the pears, in a sense carbonating fresh fruit. Thus was born Fizzy Fruit. Yes he was smart enough to file a patent on infusing fruit with bubbles. [...]