New research just released shows that people put more credence in what they hear from others than what they observe themselves.  If you really think about this, it’s a stunning revelation.  Our own opinions are less credible to us than what we hear from others.  No wonder this blog is so popular. LOL But seriously, [...]

Helen Hayes once advised, “Focus on achievement.  Forget about success.” Good advice for anyone, particularly brand managers.  If you can take your own personal drive and ambition and translate it entirely into drive and ambition for the brand entrusted to you, you don’t have to worry about your own success.  Make your brand achieve.  Your [...]

Advertising strategy has to be right. It does not have to be exciting. Your prospects do not read your strategy. They do however see your advertising. We advocate bringing strategy to life in advertising with Big Ideas. A good example right now is AT&T. The strategy is to have prospects expect better, broader coverage with [...]

Heard good advice on TV, CANE episode tonight. The patriarch of the family gave this advice to Jimmy Smits who he has put in charge of the business. “Learn to listen. People will say, ‘I shouldn’t be telling you this. But they tell you anyway. It’s one of the most commonly used phrases.’ Know as [...]