I discovered this store in Barcelona, Spain.

It was a very well explained and merchandised homeopathic medicine store.
Happy Pills Stores are a great example of focus, alignment and linkage.
Every one who has seen this store has probably walked into it at least once. I did.

On this Thanksgiving Day, I offer a quote by Ralph Charell.  This advice is as spot on as I can give to anyone involved in Brand Management.
“Be the chess player, not the chess piece.”

This week I saw an ad at the movies that got it all right, the medium, the target, the message, the delivery.
It was a :120-180 sec spot for the National Guard built around the idea of the Citizen Soldier.  It mixed the history of the National Guard, America’s first organized militia which I learn from [...]

Seems to me that the new Remington Clean X-Change electric razor is failing to take advantage of its genuine differentiation as the first electric razor with a disposable, replaceable head. I just literally saw the commercial for the third time tonight and could barely remember the name long enough to write this post.
I am [...]

In my book KILLER BRANDS, I sugggest that focusing your brand’s differentiation on a compeling expectation is more powerful than focusing on the traditional ideas of benefit and/or attribute, because the concept of “expectation” interprets benefit from the “prospect’s point of view.”  What expectation will cause a prospect to choose my brand?
Men’s Wearhouse is a [...]