I passed by an auto body shop today called Pro Collision. It had a sign with a very clever line, “We meet by accident.” I am sure that the agency and the client really were excited about this line. Admit it. It’s cute. But does it set up any expectation, [...]

Prudential has a new campaign that follows the principles of Killer Branding pretty closely.
Prudential always had good Linkage with “Own a piece of the Rock,” but the story was a little generic, not that differentiating or compelling.  I have always liked the mnemonic device of the Rock of Gilbralta.  It shows how a brand can [...]

I heard a woman say something the other day that really resonated with me when it comes to making your brand stand out from the crowd.
She said, “Sometimes you just need a Tiara!” Isn’t that a fabulous line, and thought?
First, it differentiated her forever in my mind from other women.
Second, think about how many [...]

The other week, a friend in Canada, Nina Troezkiy and I were trying to talk with a bad cell phone connection.  She made a simple but profound comment, “It’s hard to have a good talk with a bad connection.”  Zing went the strings in my brain.  HOW RIGHT SHE IS.  On every level.
If you want [...]