This is from one of our readers, Merry Harris. Thanks Merry.
HEMA is a Dutch department store. The first store opened November 4, 1926, in Amsterdam . Now there are 150 stores all over the Netherlands . HEMA also has stores in Belgium, Luxemburg, and Germany.
In June of this year, HEMA was sold to British [...]

Since the real estate market is in the pits, its a good time to look at someone who has actually adopted Killer Brand strategy in the housing market.  There is a builder in Atlanta ($250k to $1M+) who understands branding because he started his career as the Assistant Brand Manager on Minute Rice.  He went [...]

WORDS ARE SO IMPORTANT.  Never forget that the difference in one word in a headline or in copy can sometimes spell the difference in success or failure.
My wife and I received a direct mail piece last week that just left us stunned and cold-feeling.  It was from a group of financial advisors.  The headline was, [...]