Archive for September, 2008
Gates and Seinfeld
2 Comments Published by Frank Lane September 11th, 2008 in Differentiation, Execution, Focus, Way OffWe have had numerous questions about our opinion on the new Microsoft advertising featuring Bill Gates and Jerry Seinfeld. Since we tend to strong opinions, I have always tried to remember the dictum that nothing is ever as good as it seems and nothing is ever as bad as it seems.
Well readers, this advertising breaks [...]
Whew!
0 Comments Published by Frank Lane September 5th, 2008 in Differentiation, Focus, Naming, Near MissClarins has introduced a new product for jet lag. Finally someone addresses the insidious aging effects of flying. But they have complicated this product with a lengthy, and to me, contradictory name.
The product is called anti jet lag relief emergency booster. I think “anti” jet lag and “relief” are contradictory. Are they guarding against the [...]



