I am no fan of political advertising, and I am not taking sides, but today I was forwarded a link which represents one of the greatest examples of marketing mechanics I have ever seen.  The link was to a CNNBC (sic) video entitled, “Obama’s loss traced to Frank Lane.”  You clicked on the link and [...]

First, i hardly get the chance to discuss bad advertising or marketing because I can’t remember it long enough to get to my computer.  I am trying, but some stuff is so awful I can remember nothing about it just minutes afterwards.
Sharp has a new campaign on printers that breaks every rule.  No focus.  Multiple [...]

Good news is always welcome during a financial crunch.  Well, here is some good news.
Metamucil’s new “pink lemonade” sugar-free bulk laxative is the best tasting medicine that you will have ever experienced.  It is so good that retailers are selling it at a premium to Metamucil’s other sku’s.
Metamucil is already a dominant brand.  Can you [...]