You can brand anything.  Over 50 years ago, the Butterball turkey was introduced, and for 40 of those years once it achieved broad geographical distribution, it has been the number one brand of turkey, even though it has been owned by different companies.
Number one for 40 years.  No Thanksgiving should ever pass without brand-interested parties [...]

The Chicago Lyric Opera House has been home to Jenny Lind, Enrico Caruso, and other great voices thru history.
It also enjoys one of the truly great slogans or copy lines that I have ever heard.  “If these walls could talk, they would sing.”

A restaurant in Chandler, Arizona, represents virtually every principle of Killer Branding.  Called the Heart Attack Grill, it features really good tasing food, that is absolutely bad for your arteries.  The alignment is awesome from the Single Bypass Burger (one patty) to the Quadruple Bypass burger (four patties).  Burgers don’t even have lettuce.  In fact, [...]

POM must be given credit for convincing the public to drink pomegranate juice.  But I passed this bus board the other day in NYC, and thought to myself, “What are they doing?”

Excuse the photo for it is not at all clear.  You have a beauty shot of a POM bottle.  It says that it is [...]

In the book, KILLER BRANDS, I am critical of the Traveler’s Insurance advertising that featured the medieval man jumping off of the bridge wearing wings.  Today, I want to give Kudo’s to their new advertising which shows a mnemonic unbrella hovering over houses and cars and such.  This is not perfect.  It stills tells the [...]

Can a woman’s handbag be a Killer Brand?  Of course.  Anything can become a Killer Brand.  The Chanel Bag, known as the 2-55 bag because it was first designed in February, 1955, is a true Killer Brand.
It was built on the expecation that if you owned one and used it, you distinguished yourself as a [...]