This post is not about marketing, but just something I wanted to share.
Animals in the zoo are living so much longer than they would in the wild that vets are beginning to see signs of aging that they have never seen before.  Monkeys developing dementia.  Animals with grey hair coming out.  Gorillas going into menopause, [...]

This links to one of the most creative pieces of advertising I have ever seen, but it fails in my opinion to make the sale when the time comes.  It is for the Diamond department at Penny’s.  What this piece fails to do is to establish and use the principle of Ethos.  The Pathos and [...]

I love stories about products that were developed as something else and then discovered to have a larger usage.  Examples include Roundup developed originally to clean rust off of metal fences, then discovered to be a systemic herbicide; Viagra developed as heart medicine, then discovered to treat erectile dysfunction, etc.
Now there is Tecnu (also spelled [...]

The new Bud Light campaign using the non-consumer term, “drinkability” is very interesting for several reasons.
First, drinkability is a term used internally maybe by all beer companies (I have worked with Coors and Miller and it was used both places).  But everyone knows it is not a consumer word.  No consumer ever says, “This beer [...]