Archive for January, 2009
Happy Birthday Macintosh
0 Comments Published by Frank Lane January 25th, 2009 in Differentiation, Execution, LeadershipThis is a day late but the Macintosh computer was born yesterday, 25 years ago with <a href="http://www.youtube.com/watch">the famous "George Orwell, 1984" TV advertising</a>.
I was thinking that we ran Bullfrog on an Apple II, and we ran my first consulting company on an Apple III, both of which preceeded the Macintosh. Seems like just yesterday. [...]
Happens all the time in publishing. The most recent is Tami Hoag who over the last 15 years has become a New York Times best selling mystery writer. I can pick up a book by Tami Hoag without knowing who wrote it, and can identify the writer within a chapter at the most.
However Bantam, the [...]
Let’s Confuse Our Brand Users!!!
1 Comment Published by Frank Lane January 18th, 2009 in Uncategorized“Hey, I’ve got a new idea. Let’s confuse our brand and our users!” exclaimed the brand manager at Nabisco. “The Company already owns Nabisco Sociables, which since introduction have been a small snack or party cracker in shapes and savory flavors. Let’s have another of our brands, Ritz, bring out a line of crackers [...]
The back panel copy on the new Triscuit Reduced Fat package made me want to barf. Which is not good in the food business. Here is the copy. You decide.
“Headline: A Tasty Romance Awaits
Copy: The unique flavor, the satisfying crunch . . . Triscuit is just the kind of break your day needs. Go ahead. [...]



