What will Starbuck’s do next to weaken one of the truly great Killer Brands to emerge in recent years?
First, they established the brand with strong, full bodied, european styled coffee for a different and more compelling expectation.  That lured enough coffee drinkers to make them a big time brand.
Then because they didn’t appeal to everyone, [...]

I am so disappointed by the emerging snapshot of ethics in America.  When I first entered this business, stuff like the peanut/salmonella situation did not happen.  Period.  Enron?  Nada.  In fact during my career, I have experienced or known about very few violations of ethics by business, but it does happen, and unfortunately we have [...]