There is a TV campaign on at the moment for either Direct TV or for Cable TV.   Takes place around a conference table.  Ed Bagley Jr. plays the chairman of the company.   One guy takes the lead telling about what the competition is doing.  Then they joke into “Let’s Raise Our Prices” in some spots, [...]

Over the past few days, we have seen a good example of real leadership exposed.  A sea captain offers himself as a hostage in return for the release to safety of his crew.  Make no mistake about it.  This is what real leaders do, and take note that the captain could only assume at the [...]

The American Dream may be born in the fact that to create a Killer Brand here does not require the resources of a giant, just the talent of a giant. Consider.  Delta with giant resources starts a new airline named Song.  Millions later Song is gone. While during the same years, in the very toughest [...]

In my career I cannot count the times that an agency brought in a storyboard with a big idea in it, but buried somewhere, or possibly as a non-associated tag line. Your job as a client is to FIND THE BIG IDEA even if they don’t.  Believe it or not, it is easier to see [...]

I saw this today in Fortune Cookies, a compilation of advice from Fortune magazine over the years. “Avoid wasting too much time and money on ‘trombone oil projects.’  You may turn out the best slide oil in the world, but the entire world needs only a pint of the stuff in a year.” I was [...]