Well for starters,  you can rebrand a company like GEICO.  An anacronym for Government Employees Insurance Company, GEICO began selling insurance to the public over 20 years ago.  In 1995, their ad budget was $31 Million.   Few had heard of them. Then in 1996, Bershire Hathaway acquired 100% of GEICO and Warren Buffet, not usually [...]

In one of my favorite all-time marketing books, Macy’s, Gimbles and Me, Bernice Fitzgibbons (“It’s Smart to be Thrifty” for Macy’s, and “Nobody, But Nobody Undersells Gimble’s”) is interviewing a new writer for one of her copy departments, probably back in the 40′s or 50′s, at least during the heyday of Department Store advertising before [...]

Rustoleum Universal is to me an under-marketed potential Killer Brand. The promise of “covers any surface universally even” is new in the spray paint category, and the actuator over-cap on the aerosol can is just down right cool. The commercial does a good job of demonstrating that the canister can be sprayed at any angle, [...]

The following advice comes from Fawzia Gulsha, a friend in Dubai, who is both a royal princess and a very successful real estate agent in Dubai. “The starting point of great success and achievement has always been the same. It is for you to dream big dreams. There is nothing more important, and nothing that [...]