Smucker’s has a sugar-free cherry preserve that is about the best tasting spread you have ever experienced.  This particular SKU is special.  It goes way beyond just good tasting for something sugar free.   George Washington could not tell a lie when he chopped down that cherry tree, and neither can I now.
If Smucker’s had chosen [...]

A young mother in Atlanta, Britt Menzies started a company based on her children, which she called Stinky Kids.  She created the characters and gave them a Mom-desired reason-for-being.  The focus of her brand is “teaching good.”
Stinky Kids always make the right choice.  Stinky Kids do the good thing.
Britt was wearing a Stinky Kids t-shirt [...]

Is differentiating fluid milk a daunting task?  Maybe, but clearly not impossible.
One brand of milk, Mayfield™from Tennessee outsells other brands at TWICE the price.
Kroger™ milk sells at retail for $1.99 per gallon.  Right next to it, Mayfield™ milk sells, and sometimes outsells Kroger milk at $3.99 per gallon.  The same is true in other chains [...]