Archive for September, 2009

When is it time to change?

2 Comments Published by September 13th, 2009 in Focus

This is one of the big issues in marketing? When is it time to change the brand’s differentiation? Overall, it is always time to improve.  It is rarely time to change. No matter how good your position, you can always improve.  I call your attention to Aflac.  Their new campaign (woman on crutches coming to [...]