Has anyone else noticed that the key differentiation that drove KINKO’s to market dominance has been eliminated by FEDEX since the merger?
The five FEDEX/KINKO’s closest to my office now close at 6pm.  The always open option that made KINKO’s the choice of entrepreneurs and students everywhere has been eliminated at least in my neighborhood.  Is [...]

What if you are sitting at your desk and someone says, “let’s brand fragrance.”  You reply, “you mean a certain fragrance?”  “No” they say, “let’s brand all fragrance.”  Sounds ridiculous, doesn’t it?
Well consider what Muzak did years ago when they created the idea of using music in the background in the workplace.  Muzak is known [...]

I went shopping for tooth paste today.
As a human being, I hated it.  As a so-called brand marketing expert, I was disgusted.
The major brands and companies have so jumbled and confused this category that it is impossible to shop with either precision or brand loyalty.  Even if you found an individual sku that you liked, [...]

I gave a speech on the principles of KILLER BRANDING a few years ago at the William Mason business school at William & Mary college, and one of the students whose name escapes me now, immediately branded himself as “the Generator,” someone who generates change, who makes things happen.  He put it on his letters, [...]

I discovered Ira Koretsky today, not a very compelling or memorable name is it?  How about if I said that I discovered The Chief Story Teller™ today?  That is how Ira brands himself.
In fact, if  you go to the website of The Chief Story Teller, you will note that he does not use his name [...]