Archive for August, 2010

Branding a town

1 Comment Published by August 14th, 2010 in Alignment, Differentiation, Execution, Focus, Near Miss

For many years, I have meant to visit Columbus, Indiana.  You know that’s the town that is differentiated based on the architecture of its companies and buildings. I went yesterday. If it is possible to overdo branding for a city, Columbus may have done it.  The reason for the differentiation is real.  The logo is [...]