I was showing a friend tonight a Tervis™ tumbler, you know the plastic insulated drinkware that was originally introduced in 1946.  Here is a killer brand in its own right with thousands of sku’s, 99.9% solidly on strategy.  They have all different shapes of insulated mugs and glasses, even an ice bucket which also makes [...]

I was talking with a friend who grew up in China and moved here permanently six years ago, and she mentioned that she wanted pancakes for breakfast.  I suggested that she go to IHOP.  She knew the brand name and where two stores were near her home, but had never been there because she did [...]

This is one of my favorite topics, or should I say favorite rants. Will  your grandchild know what an OREO is, or was?  How about a Reese’s?  Our experience is that a brand has one single pivot foot and that it can move one step from the pivot foot only, much like a power forward [...]