Why do auto companies fail to recognize rental companies as a great trial mechanism for their cars?   As a rule, the cars that companies sell to Avis etc are stripped down versions of their least expensive models guaranteeing that a renter will get the worst possible impression of their cars. Not always though.  Yesterday, Avis [...]

Here is a simple example.  I am in New Zealand on holiday.  I am watching a little TV mostly to see the advertising here.  And of course many of the brands are new to me. Last night I saw an ad for SKOF, a chiplike snack food that made a big deal of its differentiation, [...]