Slimfast  is proving that no matter how old a brand might be, one can finally get to a great copy line that tells the story and does so in a way that links directly to the name of the brand.  And makes you wonder where this idea has been for so many years? “Who has [...]

You are the marketing manager of a well-known dinnerware brand and you get the idea, “Let’s put our name on a brand of public toilets!”   How much sense does this make to you?  Would an average 8th grader make this mistake? Well, the public toilets in the Charles DeGaulle airport in Paris proudly and visibly [...]