Archive for January, 2012
Let’s Make Our Brand Look Stupid
0 Comments Published by Frank Lane January 23rd, 2012 in UncategorizedA recent example from National Rental Car. An associate rented a car from National for a week for about $125. She needed to extend the rental for a second week and that week alone was quoted at over $300. Wait. Not as stupid as it gets. After much discussion of how such a discrepancy could [...]
