Happens all the time in publishing.  The most recent is Tami Hoag who over the last 15 years has become a New York Times best selling mystery writer.  I can pick up a book by Tami Hoag without knowing who wrote it, and can identify the writer within a chapter at the most.

However Bantam, the publisher has succumbed to the temptation that so often overcomes publishers and writers.  They are republishing her early books, packaged as if they are new releases. Not only are they not the mysteries that Tami Hoag is famous for, they are tissue-weight romances.  I should have recognized such when I picked up “Man of her Dreams.” but I was rushing for a plane, saw the name Tami Hoag in bigger type than the title and grabbed it.

About 100 pages in, and I have decided that Tami Hoag is not such a good writer after all.  Go back and read one of your own term papers from high school or college and determine whether that is the example you would want to build you current reputation on.

I am sure they will sell a lot of these early books.  But as I have said over and over, what is good for the business is not always what is good for the brand.