“Frank Lane is the Tiger Woods of Brand Management.”
Bryan Harpine of Arm & Hammer, client for 17 years
Frank Lane has a stellar, life-long career as a Brand Entrepreneur.
Frank is the creator of the KILLER BRAND™ Marketing Method. The KILLER BRAND™ method is to marketing as the SUZUKI method is to violin, an alternate method to becoming a maestro, in marketing rather than music.
Frank has used this method to successfully build killer brands as a corporate brand entrepreneur, such as Shout stain remover. Frank has also successfully used this method to build killer brands as a start-up brand entrepreneur, such as Bullfrog Amphibious Formula Sunblock.
He is now dedicated to helping ambitious business people use his Killer Brand™ Marketing Method to build their own killer brands, achieve their business goals and make their professional dreams come true. He both teaches the method and works side by side with clients to increase their brand success.
As a client…
Frank was named President and Chief Operating Officer of Neutrogena Products at the age of 34. In his three years there, sales doubled, profits doubled, and the company’s stock market value increased 600%.
In seven years with S. C. Johnson Wax, Frank held several marketing posts. Under his direction, the Laundry Products/Air Freshener group posted a 250% sales increase and a 500% profit increase in three years. The group developed nine new products for the Company—including SHOUT™ laundry stain remover and BEFRESH!™ toilet bowl freshener.
Frank’s earlier business experience includes Procter & Gamble on PUFFS™ facial tissue and WHITE CLOUD™ toilet tissue; and General Electric, where as a 23 year old copywriter, he was the youngest person ever awarded GE’s General Management Award for Special Achievement.
Frank had four campaigns make Ad Age’s Top 100: WHITE CLOUD™’s “It doesn’t feel like (whispered) toilet paper”, GLADE SOLID™’s “It’s not an air conditioner—air conditioner, it’s an air conditioner”, SHOUT™’s “Want a tough stain out, Shout it out”, and BEFRESH™’s “I don’t do toilets, I put a shower in the bowl”.
At Neutrogena, Frank built several twenty year old brands, NORWEGIAN FORMULA™ hand cream, Sesame Seed Body Oil, Rainbath Shower Gel, all over 400% in three years, conceived Captive Audience Marketing and sponsored the idea that built Neutrogena Shampoo 3600%.
As a consultant/entrepreneur…
Frank has consulted for over 100 companies, including 38 of Forbes’ 500.
He founded Screentest Video Production Company, Promotional Entertainment Inc., Veterinary Dermatology Inc. Oceanside Laboratories (BULLFROG™ Amphibious Formula Sunblock), MR. CHING™ Chinese (delivery) Restaurants, Captive Communications (PUMP™), Universal Talkware, and served as CEO to restructure and turn around Jackie Sorensen Aerobics. He co-developed the BrandMason Academy curriculum.
His latest venture is Angel Wings™ Extended Bereavement, a new kind of brand working through partner funeral homes to help people return to normal lives after a family death.
Frank is highly sought as a motivational speaker, particularly for marketing-interested audiences. His new book, KILLER BRANDS, is available at book stores and on-line book retailers.
Long before business life…
In 1957, Frank earned EAGLE Scout after only one year and four months of scouting, a national record that stood for 36 years. He also earned 106 merit badges. In 1962, Frank coached a Pee Wee football team to a 17-0 record, and a mythical national championship. The team was un-scored upon for sixteen games.
Frank was graduated from the University of Georgia with a major in advertising, and minors in both physics and mathematics.
He enjoys golf, tennis, back-packing, snow skiing, reading and music. He also writes, dabbles on a few instruments, and is a certified Drum & Bugle Corp fanatic. He is currently learning to Tango.