Engineering a Killer Brand can certainly be a puzzle, but Stave, a company in Vermont has proved that a “puzzle can be a Killer Brand.” Stave Puzzles are known within their target audience of puzzle junkies as the highest quality, most interesting and most difficult puzzles of all times. In this case, Stave Puzzles represent [...]

Whole Foods has been a smashing success and continues to cash in on the health conscious subsegment of America. For the most part, Whole Foods stays on strategy. But Whole Foods has a line of Soy Protein Powders for mixing drinks that only the health conscious among the health conscious drink. That line of products [...]

No business that understands the difference in value between a light user, a regular user, and a heavy user should ever mistreat their heavy users. But they do. It is even more difficult to believe for a business like airlines who know their heavy users by name. Take Delta Air Lines for instance with two [...]

Southwest Airlines has always been a fun experience mainly because of the fun brought to the situation by the flight attendants.  They sing songs, tell jokes and generally make the plane more relaxing for everyone. It is hard to tell whether yesterday on Delta from Atlanta to San Francisco was an isolated event or a [...]

Ernest Hemingway wrote, “The Circus is good for you. It is the only spectacle I know that while you watch, it gives the quality of a truly happy dream . . . ” And he never watched Cirque du Soleil. What could be more of a happy dream than Cirque du Soleil?  I ask because [...]

Yesterday’s USA Today reminded us of the United snafoo during the Christmas holidays when they diverted two planes originally bound for Denver to Cheyenne, Wyoming, because of weather. Diversion for safety reasons of course is not a snafoo. However in United’s case, they stranded the passengers in Cheyenne the next morning and flew the empty [...]

Brand Equity is like basketball. Every brand gets one pivot foot. Every brand can keep its pivot foot still and take one step in any direction before it begins walking. Special K cereal’s pivot foot seems to have been weight loss for quite awhile. When they took one step towards having a variation of Special [...]