Differentiation Archive

Whoever invented the curved shower bar introduced by Westin Hotels and now used in hotels everywhere should be awarded the Nobel Prize. Great improvement in an everyday habit.

I realized that I had not heard from my car insurance agent in a long time, and could not remember even a bill. He is a State Farm agent and I have had one or more cars insured with him steadily since 1985 (26 years).   When I called them, I found that State Farm had [...]

I learned about the value of “customer service as exception” back in my Mr Ching venture days from Pepsico, our investor.  For instance, a customer comes into a Pizza Hut at 2:30pm and asks for a personal pan pizza which the company does not make after 2:00pm.  The manager is trained to explain the 2:00 [...]

For many years, I have meant to visit Columbus, Indiana.  You know that’s the town that is differentiated based on the architecture of its companies and buildings. I went yesterday. If it is possible to overdo branding for a city, Columbus may have done it.  The reason for the differentiation is real.  The logo is [...]

I learned this morning that new products guru Margot Chapman jumped off the Golden Gate bridge ending her brilliant career.  I will miss her.  We were friends for almost 35 years. Margot first made waves back in the late 60′s inventing Warm Fuzzies, the very first sheepskin bedroom slipper with the wool inside.  Yes, all [...]

House Divided?

What do you think about Waffle House vs. Huddle House?  Which is your best choice for a sit-down quick meal? I personally think that Waffle House is best on service.  I can never remember a bad Waffle House waitress although I once had a bad waiter at a Waffle House in Springfield, Missouri.  But never [...]

Once in a while I see an item in a store that could be a big idea if advertised, at least in my opinion.  Sometimes it is the concept.  Sometimes it is the industrial design as with the photos below.   First of all, this is the most functional dust pan I have ever used, [...]

I gave a speech on the principles of KILLER BRANDING a few years ago at the William Mason business school at William & Mary college, and one of the students whose name escapes me now, immediately branded himself as “the Generator,” someone who generates change, who makes things happen.  He put it on his letters, [...]

I discovered Ira Koretsky today, not a very compelling or memorable name is it?  How about if I said that I discovered The Chief Story Teller™ today?  That is how Ira brands himself. In fact, if  you go to the website of The Chief Story Teller, you will note that he does not use his [...]

A few years ago, certain bakeries started selling the top of muffins because so may people prefer them.  Problem was, no one could own the idea. That brings me to the Edge™ brownie pan, where an entrepreneur figured out how to make a pan that would bake brownies all of which had at least two [...]