I discovered Ira Koretsky today, not a very compelling or memorable name is it?  How about if I said that I discovered The Chief Story Teller™ today?  That is how Ira brands himself.
In fact, if  you go to the website of The Chief Story Teller, you will note that he does not use his name [...]

A few years ago, certain bakeries started selling the top of muffins because so may people prefer them.  Problem was, no one could own the idea.
That brings me to the Edge™ brownie pan, where an entrepreneur figured out how to make a pan that would bake brownies all of which had at least two edges, [...]

Rustoleum Universal is to me an under-marketed potential Killer Brand.
The promise of “covers any surface universally even” is new in the spray paint category, and the actuator over-cap on the aerosol can is just down right cool.
The commercial does a good job of demonstrating that the canister can be sprayed at any angle, including upside [...]

Here is a new and very definite KILLER BRAND that I recently discovered.  How can one company own a 62% share of a highly fragmented category?
Meet Vic Firth.  Every heard of him or his company?  If you play the drums you probably have. Vic Firth drumsticks are the undisputed Killer Brand in the drumstick category.
Vic [...]

A restaurant in Chandler, Arizona, represents virtually every principle of Killer Branding.  Called the Heart Attack Grill, it features really good tasing food, that is absolutely bad for your arteries.  The alignment is awesome from the Single Bypass Burger (one patty) to the Quadruple Bypass burger (four patties).  Burgers don’t even have lettuce.  In fact, [...]

Clarins has introduced a new product for jet lag.  Finally someone addresses the insidious aging effects of flying.  But they have complicated this product with a lengthy, and to me, contradictory name.
The product is called anti jet lag relief emergency booster.  I think “anti” jet lag and “relief” are contradictory.  Are they guarding against the [...]

A few weeks ago I wrote a post about Wilson’s, the Leather People, beginning to show non-leather goods in their stores.  A reader has informed me that Wilson’s is changing all of their stores over to Studio branded stores and will carry a range of non-leather products.
Regardless of the business need to move away from [...]

On Ventura Blvd in the LA area, one can experience two different burger concepts in a few blocks that are worth examining. One is Fat Burger. The other is Habit.
The Fat Burger unit is minimal and dated. The food is good. Once you stop in, the marketing is clear, the concept [...]

Back in the days of the Beatles and Jefferson Airplane and the Rolling Stones, there appeared a new group who called themselves Crosby, Stills, Nash and Young. Was this a cop out on naming their band, or was it a strategic decision?
It was actually strategic. David Crosby was already a singer with The [...]

Seems to me that the new Remington Clean X-Change electric razor is failing to take advantage of its genuine differentiation as the first electric razor with a disposable, replaceable head. I just literally saw the commercial for the third time tonight and could barely remember the name long enough to write this post.
I am [...]