We have always said that anything can be branded. Now they are branding, or at least “naming” significant clinical drug trials. At the Academy of Cardiology meeting this week, the results of a new clinical trial named COURAGE were released. The trial was to test certain heart medicines and their ability to prevent heart attacks [...]

Southwest Airlines has always been a fun experience mainly because of the fun brought to the situation by the flight attendants.  They sing songs, tell jokes and generally make the plane more relaxing for everyone. It is hard to tell whether yesterday on Delta from Atlanta to San Francisco was an isolated event or a [...]

This is a photo of some of the hundreds of very unusual islands in Phang Nga Bay between Phuket and the mainland of Thailand. One of these islands is differentiated from the others not visually, but because it was used in the James Bond movie, The Man With the Golden Gun. The island’s name is [...]

I was in Salt Lake City this week and saw a billboard for The Blind Man, a window blind installation company featured in my book, KILLER BRANDS. I was once again struck by what great linkage they have. If I lived there, and needed to have blinds installed, it would be difficult not to call [...]