Here is a new and very definite KILLER BRAND that I recently discovered.  How can one company own a 62% share of a highly fragmented category? Meet Vic Firth.  Every heard of him or his company?  If you play the drums you probably have. Vic Firth drumsticks are the undisputed Killer Brand in the drumstick [...]

A restaurant in Chandler, Arizona, represents virtually every principle of Killer Branding.  Called the Heart Attack Grill, it features really good tasing food, that is absolutely bad for your arteries.  The alignment is awesome from the Single Bypass Burger (one patty) to the Quadruple Bypass burger (four patties).  Burgers don’t even have lettuce.  In fact, [...]

I heard a woman say something the other day that really resonated with me when it comes to making your brand stand out from the crowd. She said, “Sometimes you just need a Tiara!” Isn’t that a fabulous line, and thought? First, it differentiated her forever in my mind from other women. Second, think about [...]

I discovered STOK today in a service station on Cobb Mountain in California north of the Napa Valley.  The merchandising on the gas pump alerted me to it.  “After long nights or even longer days.”  Since I was awakened last night in my cabin by an earthquake, I was a sitting duck target for this [...]

A few years ago, we predicted that the skin care business would be driven by packaging and delivery system innovations over the next few years rather than solely by formula and ingredient innovation. Never once did I believe that anything as cool as the SK II Air Touch Foundation product would be introduced.  There are [...]

It’s about time to send some Killer Brand Kudos towards SPLENDA. Splenda introduced into a category of chemicals with a “made from sugar” differentiation, a more natural, or at least less artificial formula in an artificial category without harping on either claim, focusing instead on “made from sugar so it tastes like sugar.” The brand’s [...]

An often overlooked way to differentiate a product is genuine packaging innovation or delivery system innovation. The best new packaging differences, of course create both compelling differences and are patentable. One such example of a new package that should be compelling is the new Giro Gratta package for cheese. It contains 8.9 ounces of Grano [...]