Comments for Frank Lane Ltd

Comment on Do You Drive an Airplane? by Eladia Lanclos

Eladia Lanclos — Fri, 26 Feb 2010 16:11:25 +0000

Unlike many posts on the internet, this was fun to read and gave me some valuable input. I will have to put a backlink on my website. Regards. J

Comment on Bear Bryant on Brand Management by motherpeace tarot

motherpeace tarot — Thu, 18 Feb 2010 08:25:40 +0000

Finally, an issue that my husband and i are passionate about. We’ve looked for information of this caliber in the last several hours. Your site is greatly appreciated

Comment on Sticking With Strategy by Internet Banking

Internet Banking — Thu, 04 Feb 2010 07:28:11 +0000

That was stimulating . I love your finesse that you put into your post . Please do continue with more like this.

Comment on The Worst Ever by jefaismonsite

jefaismonsite — Sat, 30 Jan 2010 14:51:13 +0000

Merci pour cette article, un info utile merci ,

Comment on Puffery When It is Just Puffery by Richard Beal

Richard Beal — Thu, 28 Jan 2010 21:57:42 +0000

This is excellent! Where do you find this stuff?

Comment on Go To Fun Every Morning by Justin

Justin — Thu, 07 Jan 2010 14:18:55 +0000

Frank, your attitude reminds me of something Jonas Salk, a hero of mine, once said:

“The reward for work well done is the opportunity to do more.”

For those who may not know, Salk developed the first successful polio vaccine in 1955.

Comment on From Upside Down to Down Under by Justin

Justin — Wed, 06 Jan 2010 03:39:44 +0000

This ad is almost brilliant.

It is great because it takes a basic service principle (”no hidden fees”) and presents it in a way that is fun, hip and sexy, and really brings to life what would otherwise be a “boring” promise that I’ve heard before. A lot of airlines are pushing this these days, but the people responsible for this ad figured out the best way to do it. It was a great idea.

I think what keeps it from being brilliant is in the application of the idea. It should focus a little bit more on the up-front pricing and cut about 5 seconds worth of the naked employees.

Comment on Soapbox Derby by Justin

Justin — Wed, 06 Jan 2010 02:12:32 +0000

This post reminds me of a Super Bowl ad some years back: http://www.youtube.com/watch?v=bV65Z7p2Xy8

Interestingly enough, I could only remember the song from the ad and not the brand.

Comment on When is it time to change? by Frank Lane

Frank Lane — Sat, 03 Oct 2009 16:01:10 +0000

Audrey,

We worked on a minor change for Mary Kay about 15 years ago that allowed them to grow from $400 Million to over $2 Million. I would love to discuss this issue with you, but not in the pages of this blog. Call me at 770 329 0935 if you want to talk.

Frank

Comment on When is it time to change? by Audrey Berndt

Audrey Berndt — Thu, 17 Sep 2009 21:46:22 +0000

After reading this I thought of Mary Kay (cosmetics). I have a background in brand marketing, so I tend to daydream about companies and their brand status from time to time. I passed the Mary Kay offices on Satellite the other day, and thought “now there’s a brand who could use brand facelift”, giggle. Their brand image, from my standpoint, has become “old lady make-up”. When I worked on the Coke account, there was reasearch presented for the development of a Fresca campaign, that stated that brand trail/adoption was not likely to occur from the younger demo’s (18-25) if you marketed to the 35+, however the 35+ will adopt brands that are marketed to the younger. Especially in the case of “cosmetics” and their target’s desire to appear and look younger. Plus who wouldn’t want brand adoption and loyalty at a younger age and get a life-long consumer! When I was a pre-teen our Girl Scout troop had a Mary Kay Consultant come and teach us how to take care of our skin and how to apply make-up, something I never hear of now. That should definately be a grass-roots effort they should push to create the pull, another giggle. XOXO