Comments for Frank Lane Ltd

Comment on Go To Fun Every Morning by Frank Lane

Frank Lane — Tue, 20 Dec 2011 22:24:54 +0000

Rod,

Thanks. Glad to meet you. I enjoyed what you wrote also.

Keep in touch.

Frank Lane

Comment on Go To Fun Every Morning by Rod Brooks

Rod Brooks — Wed, 14 Dec 2011 08:14:38 +0000

Hi Frank,
We’ve never met and we appear to live across the country from one another – me in Seattle and you in Atlanta. I discovered you tonight when, strictly on a whim, I put “Go To Fun” in my search engine. You see, I’ve been talking about going to fun instead of work for about 25 years. I was encouraged to start writing about it by colleagues and I thought I’d see if anyone else was doing the same thing.

I was certainly surprised to see that it’s not just something I imagined or made up. You see, I’ve been going to fun for almost 35 years… and when I realize I’m in a place where it isn’t fun any longer, I know it’s time for a change.

Like you, I”m the CMO in the insurance industry. It’s an industry that I never imagined could be fun…. but because I was able to apply my passion and enthusiasm for customer driven brands, it’s been pretty amazing.

Thought you might enjoy a post that I created on the topic recently. I’d love to hear from you on the question of identifying your passion and then finding someone to pay you for applying it “at fun”.

http://www.rodbrooks.com/blog/going-to-fun-2/

All the best,

Rod Brooks
VP and CMO
PEMCO Mutual Insurance Company.
Seattle Wa

Comment on Borrowed Interest Again by Frank Lane

Frank Lane — Mon, 05 Dec 2011 01:15:08 +0000

Mindy, “Borrowed Interest” is when you use a situation that has nothing to do with the product, it’s use, or anything about the product to get attention.

In this case, if other insurance brands did not have personal agents with whom you could talk, this spot could have been about a personal agent, and it would not have automatically been borrowed interest.

In this case, it was a bit of interesting theater that had nothing to do with what was being sold.

Comment on Borrowed Interest Again by Mindy Newton

Mindy Newton — Sun, 04 Dec 2011 22:09:59 +0000

In one way, this is a fun commercial–in that the bossy, unthinking, and disrespectful woman is shown to be just that. I don’t know if that qualifies as “borrowed interest,” though.

Comment on Borrowed interest that does not work by Mindy Newton

Mindy Newton — Thu, 01 Dec 2011 01:58:32 +0000

I agree, Frank, both of those commercials are losers!! I keep wondering who the heck is selling such lame ideas to such big companies!

Comment on Kudos to the Doctor by Frank Lane

Frank Lane — Mon, 28 Nov 2011 20:42:15 +0000

I felt the taste was more substantial. Maybe real, maybe only perceived.

Comment on Kudos to the Doctor by Fauzia

Fauzia — Mon, 28 Nov 2011 03:56:29 +0000

What exactly about the soda made you say this?

“it did seem like it was a diet alternative for men.”

What differentiated it from a diet drink for women other than the ad?
Something about the taste?

Comment on Bear Bryant on Brand Management by Just CTP

Just CTP — Wed, 16 Nov 2011 04:46:59 +0000

Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

Comment on Practicals by Patrick Rummerfield

Patrick Rummerfield — Mon, 31 Oct 2011 18:02:55 +0000

Great Job Frank!

Comment on Practicals by Daisy Gonzalez

Daisy Gonzalez — Wed, 05 Oct 2011 05:11:38 +0000

It’s a no brainer…and at times it takes someone as decorated in your expertise as yourself to open up the eyes as of the masses!