Good news is always welcome during a financial crunch.  Well, here is some good news.

Metamucil’s new “pink lemonade” sugar-free bulk laxative is the best tasting medicine that you will have ever experienced.  It is so good that retailers are selling it at a premium to Metamucil’s other sku’s.

Metamucil is already a dominant brand.  Can you have a Killer SKU?  Absolutely yes.  They are rare but it happens.  Twenty years ago Arm & Hammer introduced a new PetFresh sku into the Carpet Deodorizer category.  The sku zoomed to be the number one item in the category and took the entire A&H brand into market leadership from number two.  Today, twenty years later, PetFresh is still the number one sku in the category, and A&H is still the leading brand.

I abhor today’s mindless addition of sku’s, flavors and frangrances.  But there is nothing wrong with an on-strategy Killer SKU.  They are far too few.  I predict that Metamucil will add volume from this sku because the brand’s volume is based on frequency of use.  Users of “pink lemonade” will be tempted to over-use the brand.  It tastes that good.