I am no fan of political advertising, and I am not taking sides, but today I was forwarded a link which represents one of the greatest examples of marketing mechanics I have ever seen.  The link was to a CNNBC (sic) video entitled, “Obama’s loss traced to Frank Lane.”  You clicked on the link and saw a very professional, multi-cut video about how one person, Frank Lane, forgot to vote and Obama lost the election to John McCain by just that one vote.  It was brilliantly done.  As the video went on, signs with the name Frank Lane were on the screen as well as the words of the announcer.

Of course when you forward this video to friends, it replaces your name with their name on their video.  I cannot remember when I have seen a more exciting marketing execution.

Here is the link if you want to try it.

http://www.cnnbcvideo.com/index.html?nid=4mBhz.Y_.Qth4mq_Qlw7nDkxNDIyOA–_by=13310199-iiKi5wx <http://www.cnnbcvideo.com/index.html?nid=4mBhz.Y_.Qth4mq_Qlw7nDkxNDIyOA–&referred_by=13310199-iiKi5wx>

WOW !!!  This is why most of us went into marketing to start with.