This week I saw an ad at the movies that got it all right, the medium, the target, the message, the delivery.

It was a :120-180 sec spot for the National Guard built around the idea of the Citizen Soldier.  It mixed the history of the National Guard, America’s first organized militia which I learn from their website was formed 371 years ago, with today’s National Guard.  The footage was edited back and forth in a way that made you feel proud.  You wanted to rise up out of your seat. The whole spot started with the band 3 Doors Down and all footage was laid over the band’s song Citizen Soldier.  It was riviting.  All two or three minutes.

Very good job, National Guard.

I tried to find what ad agency created this work and could not tell.  If anyone knows, please share.