Change One Word and Change A Lot
0 Comments Published by Frank Lane February 10th, 2007 in ExecutionI congratulate Delta and its employees for mounting a successful campaign to stay a free-standing company and not be absorbed by U.S. Air.
However as a 3 Million Miler, I cannot help but add that the campaign slogan worn by every Delta employee left me cold. The slogan worn said, “Help keep Delta my Delta.” I would have changed the slogan to, “Help keep Delta our
Delta.”
That way those of us who actually do keep Delta in business would have felt included.
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