Then, with a sudden roar of a crowd, the scene cuts from the dark, lonely nightscape to a huge rodeo arena fully lit just as a Brahma bull throws its rider and turns to run down a rodeo clown who escapes by diving into a barrel encased in the same brand of new tires we just saw on the truck. The bull hits the barrel with full force and sends it flying. When is settles and rolls to a stop, the clown climbs out and waves his hat to the crowd. It’s our same cowboy from earlier. An announcer voice over says “When your life depends on your tires make sure they’re Brand Name.”

The client turned it down. He didn’t know much about rodeos and thought they were too low class. He lived and worked in Akron. The art director I worked with on the concept quit the agency and the advertising business the next in disgust and became a cartoonist.