Comments on: Drinkability

By: Aaron Tovi

Aaron Tovi — Fri, 02 Jan 2009 04:51:09 +0000

Ernstt, I like your proposed “beer tasting” scenario. I’d like to hear all the failed descriptors before the tasters land on “drinkability”. It’d give the word context and meaning by relevant comparisons. Without Bud teaching the public what drinkability is, claiming that “the difference is drinkability” is a very hollow differentiation.

By: Ernstt

Ernstt — Wed, 31 Dec 2008 14:28:34 +0000

I agree with Loretta – the ads are boring! Hopefully, Budweiser can create a more memorable way to link “drinkability” to Bud Light.

My wife and I lived in San Luis Obispo, California a few years ago. When family or friends visited from out-of-state, we would usually take them to the local wineries. Always a good excuse to drink LOTS of wine.

Although we enjoy an occasional bottle (or two), we certainly aren’t connoisseurs and we don’t have the slightest idea how to PROPERLY describe wines — at the wine tasting bar my wife and I would whisper to each other, “yummy”, “tasty” and, yes, “very drinkable.”

I love Loretta’s idea of drawing an analogy with wine drinkers. I don’t know if beer drinkers would be making fun of the wine drinkers or of themselves. I can see a group of perplexed men (& women, if Budweiser includes them as their target customer) at a “beer tasting” bar trying to come up with PROPER descriptions for the various beers. At a loss for words, they eventually decide that Bud Light is their choice for “drinkability.” Mmm.

By: Loretta

Loretta — Sat, 27 Dec 2008 18:02:16 +0000

The Drinkability campaign would have been much more entertaining if they had taken the “piss” out of the term drinkability. Wendy’s does it with their latest campaign — using everyday people to make gourmet food critic comments on the burgers. Bud Light drinkers are proud of their blue collar status and would love to make fun of wine drinkers and the term “drinkability” if given the chance. It’s too bad Budweiser went with such a boring ad campaign that doesn’t make any lasting impression.

By: Frank Lane

Frank Lane — Tue, 23 Dec 2008 17:00:35 +0000

Drinkability is a compendium of “goes down easy,” “doesn’t fill me up,” “can drink faster,” “get less gas,” “can drink more,” “want to drink another,” etc. It is similar to the potato chip phenomenon of always picking up one more chip, “Bet you can’t eat just one!”

By: Timothy Post

Timothy Post — Tue, 23 Dec 2008 10:34:09 +0000

In layman’s terms what does “drinkability” actually mean?