Once in a while I see an item in a store that could be a big idea if advertised, at least in my opinion.  Sometimes it is the concept.  Sometimes it is the industrial design as with the photos below.

First of all, this is the most functional dust pan I have ever used, and nothing else is close.  You set it on the floor and sweep into it.  You do not have to bend over.  It grips the floor.

Secondly, the industrial design is so differentiating and sleek that it could be award winning architecture were it a monument.  It stands up for storage and to make it easy to use as a waste pan.  It definitely should make the MOMA.   Today after the photos, I am just leaving it out because I enjoy looking at it.  Similar to the Gateway Arch in St. Louis, it is pleasing from every angle and perspective.

Where did they miss out?  Well, if it has a name, I cannot find it.  I think it may have been part of the Oxo line which has many great industrial designs, but nothing is stamped into the plastic so I cannot tell you.  No name, no patent filing number.  Easy enough to have molded in, but nothing.  What a wasted opportunity.

And wow, would this respond to advertising.  I think that every home in America should have this dust pan.  It is awesome in every way.  I may try using it as a piece of functional sculpture.