Comments on: Empty Words http://www.franklaneltd.com/execution/empty-words/?utm_source=rss&utm_medium=rss&utm_campaign=empty-words Helping Clients Build Killer Brand™ Businesses Tue, 20 Dec 2011 22:24:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Frank Lane http://www.franklaneltd.com/execution/empty-words/comment-page-1/#comment-114 Frank Lane Sat, 12 Jul 2008 01:29:32 +0000 http://www.franklaneltd.com/?p=120#comment-114 You know Ernst, I saw this same campaign. It must have been in Missoula because I know we have both been through there recently. At any rate, I had the same thought and was going to write a post on it. I have a note to do so. Thanks for handling for me. I don't want to pick on small towns and small agencies, but often copywriters without good training think that advertising is about "cute" ideas. I was like that when I was first starting out. Now I know better. Advertising is about "good" ideas. You know Ernst, I saw this same campaign. It must have been in Missoula because I know we have both been through there recently.

At any rate, I had the same thought and was going to write a post on it. I have a note to do so. Thanks for handling for me.

I don’t want to pick on small towns and small agencies, but often copywriters without good training think that advertising is about “cute” ideas. I was like that when I was first starting out. Now I know better. Advertising is about “good” ideas.

]]> By: Ernst http://www.franklaneltd.com/execution/empty-words/comment-page-1/#comment-115 Ernst Tue, 27 May 2008 20:56:46 +0000 http://www.franklaneltd.com/?p=120#comment-115 Jack Lewis Fine Jewelry is a jewelry store in this relatively well-to-do area of 120,000 (home to State Farm, Mitsubishi Motors and Illinois State University). Recently, I noticed a series of gigantic, highway size billboard advertisements for the store scattered throughout town. The billboards featured an equally gigantic (albeit beautifully photographed) pair of earrings with the copy “crayons for big girls.” The only reference to Jack Lewis was their small logo in the bottom right hand corner of the billboard. The advertisements were certainly visually appealing and I suppose the copy was meant to be cute. But it didn't tell me much about Jack Lewis. Jack Lewis Fine Jewelry is a jewelry store in this relatively well-to-do area of 120,000 (home to State Farm, Mitsubishi Motors and Illinois State University). Recently, I noticed a series of gigantic, highway size billboard advertisements for the store scattered throughout town. The billboards featured an equally gigantic (albeit beautifully photographed) pair of earrings with the copy “crayons for big girls.” The only reference to Jack Lewis was their small logo in the bottom right hand corner of the billboard. The advertisements were certainly visually appealing and I suppose the copy was meant to be cute. But it didn’t tell me much about Jack Lewis.

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