Comments on: McMiss http://www.franklaneltd.com/execution/mcmiss/?utm_source=rss&utm_medium=rss&utm_campaign=mcmiss Helping Clients Build Killer Brand™ Businesses Tue, 20 Dec 2011 22:24:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stephan http://www.franklaneltd.com/execution/mcmiss/comment-page-1/#comment-75 Stephan Tue, 20 Nov 2007 13:31:35 +0000 http://www.franklaneltd.com/?p=79#comment-75 good point, although previous commercials did expand on the millionaire idea...McDonald's referred to the concept as being a Dollar Menunairre. perhaps it was too difficult to remember, spell, etc.? but the "dollar menu" moniker (vs. BK's Value Meal, etc) is the identity McD's is promoting. good point, although previous commercials did expand on the millionaire idea…McDonald’s referred to the concept as being a Dollar Menunairre.

perhaps it was too difficult to remember, spell, etc.? but the “dollar menu” moniker (vs. BK’s Value Meal, etc) is the identity McD’s is promoting.

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