Comments on: Splendid http://www.franklaneltd.com/execution/spendid/?utm_source=rss&utm_medium=rss&utm_campaign=spendid Helping Clients Build Killer Brand™ Businesses Tue, 20 Dec 2011 22:24:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bennie Kinlock http://www.franklaneltd.com/execution/spendid/comment-page-1/#comment-1344 Bennie Kinlock Thu, 02 Dec 2010 13:12:15 +0000 http://www.franklaneltd.com/?p=62#comment-1344 An often neglected channel for syndicating content articles is to place them in Rss or atom feeds. This one strategy alone may bring you a lot of referral traffic to your articles on a regular basis. An often neglected channel for syndicating content articles is to place them in Rss or atom feeds. This one strategy alone may bring you a lot of referral traffic to your articles on a regular basis.

]]> By: Farrah N. Ashline http://www.franklaneltd.com/execution/spendid/comment-page-1/#comment-63 Farrah N. Ashline Wed, 18 Jul 2007 16:07:50 +0000 http://www.franklaneltd.com/?p=62#comment-63 I agree with Josh. In order to establish a brand, you must keep uniform in your marketing and presentation. With so many "copycat products" following suite after an innovative product or idea comes out, you have to be able to still compete with your competitors in giving your customers something easy to remember, believe in and have access to. Another note: you want to keep in mind that you have to create a GLOBAL brand identity. With the internet opening up purchasing power throughout the world, you want to keep your brand unified so that it is not confusing to different countries where messages about products can carry different meanings based on culture, race or income. That's why it is more bankable if you can keep your product's brand simple and accessible, thus appealing to a greater customer base and guarantee continue product success. Farrah Nayka Ashline I agree with Josh. In order to establish a brand, you must keep uniform in your marketing and presentation. With so many “copycat products” following suite after an innovative product or idea comes out, you have to be able to still compete with your competitors in giving your customers something easy to remember, believe in and have access to. Another note: you want to keep in mind that you have to create a GLOBAL brand identity. With the internet opening up purchasing power throughout the world, you want to keep your brand unified so that it is not confusing to different countries where messages about products can carry different meanings based on culture, race or income. That’s why it is more bankable if you can keep your product’s brand simple and accessible, thus appealing to a greater customer base and guarantee continue product success.

Farrah Nayka Ashline

]]> By: Josh http://www.franklaneltd.com/execution/spendid/comment-page-1/#comment-64 Josh Mon, 09 Jul 2007 16:40:47 +0000 http://www.franklaneltd.com/?p=62#comment-64 SPLENDA is a great example. Not only did they do it right, but they pulled it off at a time when most would have said, you can't compete with NutraSweet - the dominant brand prior to SPLENDA. Today, SPLENDA is the category's dominant, Killer Brand. I have been impressed with every aspect of their execution: Positioning, Product, Naming, Brand Identity, Packaging. Even their introduction at premium-pricing helped reinforce their outstanding claim. Then, they delivered upon it in remarkable fashion. SPLENDA is a great example. Not only did they do it right, but they pulled it off at a time when most would have said, you can’t compete with NutraSweet – the dominant brand prior to SPLENDA.

Today, SPLENDA is the category’s dominant, Killer Brand. I have been impressed with every aspect of their execution: Positioning, Product, Naming, Brand Identity, Packaging. Even their introduction at premium-pricing helped reinforce their outstanding claim. Then, they delivered upon it in remarkable fashion.

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