First, i hardly get the chance to discuss bad advertising or marketing because I can’t remember it long enough to get to my computer.  I am trying, but some stuff is so awful I can remember nothing about it just minutes afterwards.

Sharp has a new campaign on printers that breaks every rule.  No focus.  Multiple selling points and features, (not a one I can remember less than five minutes afterwards), then completely out of the blue on the last frame, you find out the line is called Frontier.  Nary a word nor an idea that leads to that name.  Nothing.  Suddenly, there it is.

This advertising appears to be a classic case of some client generating a list of copy points that he wants to make and a copywriter trying to fit them all into 28 seconds.  If that is not the case, I apologize to Sharp and recommend that they get a better agency.