Comments on: A Clear Expectation http://www.franklaneltd.com/focus/a-clear-expectation-2/?utm_source=rss&utm_medium=rss&utm_campaign=a-clear-expectation-2 Helping Clients Build Killer Brand™ Businesses Tue, 20 Dec 2011 22:24:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ernst http://www.franklaneltd.com/focus/a-clear-expectation-2/comment-page-1/#comment-88 Ernst Wed, 07 Nov 2007 23:59:44 +0000 http://www.franklaneltd.com/?p=85#comment-88 I've always loved the television advertisement and the "you're going to love the way you look. I guarantee it." Definitely an expectation I am looking for when I shop for clothes (even though in my case it is a challenge!). And the deep, luxurious voice and classy photography reinforce the message. Unfortunately, the brand name of "Mens Warehouse" has always made me a bit hesitant to believe the expectation. Am I really going to love the way I look, shopping at a... warehouse? I suppose this is why it is so important to make sure ALL brand communication is, as you say, in alignment. Ernst I’ve always loved the television advertisement and the “you’re going to love the way you look. I guarantee it.” Definitely an expectation I am looking for when I shop for clothes (even though in my case it is a challenge!). And the deep, luxurious voice and classy photography reinforce the message.

Unfortunately, the brand name of “Mens Warehouse” has always made me a bit hesitant to believe the expectation. Am I really going to love the way I look, shopping at a… warehouse? I suppose this is why it is so important to make sure ALL brand communication is, as you say, in alignment.

Ernst

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