There is a good piece of drama on TV disguised as an advertising commercial. Open in shop, son working with calipers on block of wood. No help from Dad, only encouragement. Son ends up with blocky looking soapbox derby car vs. other cars that look like Mattel engineered. Son with clunky looking car wins soapbox derby over the slicker cars.
I have seen this commercial about 6 times over the weekend. I have not a clue as to what product or service is being advertised. I can remember the action almost verbatim, but nothing about a product, never mind which product.
What a waste of time, talent and money. I really hate to say, but no excuse for this kind of advertising from advertising professionals on either the agency or client side.
Oh yes, I saw the advertisement many months ago. I remember the advertisement well. But not the brand.
I wonder how much has been spent… from creation to network time. Tens of millions? Hundreds of millions? Someone on the team should have coughed up $15 for your book.
This post reminds me of a Super Bowl ad some years back: http://www.youtube.com/watch?v=bV65Z7p2Xy8
Interestingly enough, I could only remember the song from the ad and not the brand.