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	<title>Comments on: Soapbox Derby</title>
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	<description>Helping Clients Build Killer Brand™ Businesses</description>
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		<title>By: Justin</title>
		<link>http://www.franklaneltd.com/focus/soapbox-derby/comment-page-1/#comment-1143</link>
		<dc:creator>Justin</dc:creator>
		<pubDate>Wed, 06 Jan 2010 02:12:32 +0000</pubDate>
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		<description>This post reminds me of a Super Bowl ad some years back: http://www.youtube.com/watch?v=bV65Z7p2Xy8

Interestingly enough, I could only remember the song from the ad and not the brand.</description>
		<content:encoded><![CDATA[<p>This post reminds me of a Super Bowl ad some years back: <a href="http://www.youtube.com/watch?v=bV65Z7p2Xy8" rel="nofollow">http://www.youtube.com/watch?v=bV65Z7p2Xy8</a></p>
<p>Interestingly enough, I could only remember the song from the ad and not the brand.</p>
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		<title>By: ernst</title>
		<link>http://www.franklaneltd.com/focus/soapbox-derby/comment-page-1/#comment-279</link>
		<dc:creator>ernst</dc:creator>
		<pubDate>Mon, 01 Jun 2009 14:45:14 +0000</pubDate>
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		<description>Oh yes, I saw the advertisement many months ago.  I remember the advertisement well.  But not the brand.  

I wonder how much has been spent... from creation to network time.  Tens of millions?  Hundreds of millions?    Someone on the team should have coughed up $15 for your book.</description>
		<content:encoded><![CDATA[<p>Oh yes, I saw the advertisement many months ago.  I remember the advertisement well.  But not the brand.  </p>
<p>I wonder how much has been spent&#8230; from creation to network time.  Tens of millions?  Hundreds of millions?    Someone on the team should have coughed up $15 for your book.</p>
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