Sticking With Strategy
1 Comment Published by Frank Lane May 27th, 2007 in Alignment, Focus, Spot OnHats off to VELCRO. The brand is 59 years old this month, plenty of time to wander off strategy, but the brand has not.
Velcro sticks with its original focus as a re-fastenable fastener, and has resisted the urge to introduce form factors or sku’s that are off strategy. The hook and loop technology that originally came from weed seeds sticking to the inventor’s pants during hikes in the country has been off of patent for years, yet no competing brand has made any real headroads into Velcro’s territory. Kudo’s.
That was stimulating . I love your finesse that you put into your post . Please do continue with more like this.