Comments on: When is it time to change? http://www.franklaneltd.com/focus/when-is-it-time-to-change/?utm_source=rss&utm_medium=rss&utm_campaign=when-is-it-time-to-change Helping Clients Build Killer Brand™ Businesses Tue, 20 Dec 2011 22:24:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Frank Lane http://www.franklaneltd.com/focus/when-is-it-time-to-change/comment-page-1/#comment-1128 Frank Lane Sat, 03 Oct 2009 16:01:10 +0000 http://www.franklaneltd.com/?p=240#comment-1128 Audrey, We worked on a minor change for Mary Kay about 15 years ago that allowed them to grow from $400 Million to over $2 Million. I would love to discuss this issue with you, but not in the pages of this blog. Call me at 770 329 0935 if you want to talk. Frank Audrey,

We worked on a minor change for Mary Kay about 15 years ago that allowed them to grow from $400 Million to over $2 Million. I would love to discuss this issue with you, but not in the pages of this blog. Call me at 770 329 0935 if you want to talk.

Frank

]]> By: Audrey Berndt http://www.franklaneltd.com/focus/when-is-it-time-to-change/comment-page-1/#comment-1126 Audrey Berndt Thu, 17 Sep 2009 21:46:22 +0000 http://www.franklaneltd.com/?p=240#comment-1126 After reading this I thought of Mary Kay (cosmetics). I have a background in brand marketing, so I tend to daydream about companies and their brand status from time to time. I passed the Mary Kay offices on Satellite the other day, and thought "now there's a brand who could use brand facelift", giggle. Their brand image, from my standpoint, has become "old lady make-up". When I worked on the Coke account, there was reasearch presented for the development of a Fresca campaign, that stated that brand trail/adoption was not likely to occur from the younger demo's (18-25) if you marketed to the 35+, however the 35+ will adopt brands that are marketed to the younger. Especially in the case of "cosmetics" and their target's desire to appear and look younger. Plus who wouldn't want brand adoption and loyalty at a younger age and get a life-long consumer! When I was a pre-teen our Girl Scout troop had a Mary Kay Consultant come and teach us how to take care of our skin and how to apply make-up, something I never hear of now. That should definately be a grass-roots effort they should push to create the pull, another giggle. XOXO After reading this I thought of Mary Kay (cosmetics). I have a background in brand marketing, so I tend to daydream about companies and their brand status from time to time. I passed the Mary Kay offices on Satellite the other day, and thought “now there’s a brand who could use brand facelift”, giggle. Their brand image, from my standpoint, has become “old lady make-up”. When I worked on the Coke account, there was reasearch presented for the development of a Fresca campaign, that stated that brand trail/adoption was not likely to occur from the younger demo’s (18-25) if you marketed to the 35+, however the 35+ will adopt brands that are marketed to the younger. Especially in the case of “cosmetics” and their target’s desire to appear and look younger. Plus who wouldn’t want brand adoption and loyalty at a younger age and get a life-long consumer! When I was a pre-teen our Girl Scout troop had a Mary Kay Consultant come and teach us how to take care of our skin and how to apply make-up, something I never hear of now. That should definately be a grass-roots effort they should push to create the pull, another giggle. XOXO

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