Frank’s book, KILLER BRANDS: Create and Market a Brand That Will Annihilate the Competition is available at all of the on-line book sellers, and started arriving in retail book stores on May 1st, 2007.
The book explains the two principles for how all marketplaces work, CHOICE and EXPECTATION, and the three principles inherent in creating any KILLER BRAND. They are FOCUS, ALIGNMENT, and LINKAGE.
This book is the first in a series of books that will outline and expose all of the principles, models and mathematical equations that are included in the complete Killer Brand™ Marketing Method.
Here is what people are saying about the book, KILLER BRANDS, from CEO’s to high school interns:
“Our company has increased its market value from $100 million to $1 billion using the ideas in this book! I consider a book worthwhile if I get one usable idea from it. With KILLER BRANDS, I am already using at least fifteen concepts from the book. Frank Lane is one of the most innovative marketers I have ever known.” — Zan Guerry, CEO, Chattem, Inc. Chattanooga, TN
“This book is better than an MBA in marketing. Frank Lane’s book will help you create your own Killer Brand and build your business. One of the smartest marketers I know. (And I know a lot). ”—Peter Larson, retired Chairman and CEO of Brunswick, and former Chairman of the Consumer Segment of Johnson & Johnson, Princeton, NJ
“I created & executed the original branding strategy for Microsoft which included the naming & positioning of Windows. I credit my success @ Microsoft to Frank. Prior to Microsoft I worked for Frank as VP of Marketing for Neutrogena. At Neutrogena, Frank exposed me to many of the concepts that he has now documented in KILLER BRANDS. I successfully applied these concepts @ Microsoft.”—Rowland Hanson, Co-Founder & CEO, The HansonMaslen Group, Seattle, Washington.
“Frank Lane has the best marketing mind I’ve ever encountered. His understanding of the value of a strong brand and the requirements to build a KILLER BRAND are second to none. Frank has the unique talent to articulate those strengths and requirements in such a way that anyone can understand and appreciate.”—Rod Sands, President and COO of Silver Ventures, and Co-creator of Pace Picante Sauce, San Antonio, TX
“Killer Brands is one of those unusual business books: it is educational and entertaining. Relevant to both experts and laypersons, Killer Brands is an insightful primer on the concept of brands and the importance of creating a compelling and differentiated expectation. If you want to become the product or service of first choice for your customers this book is essential reading”.—Sergio J. Masvidal, Vice Chairman of American Express Bank and Head of Global Wealth Management, Miami, Florida
“Frank Lane brought his Killer Brand principles and helped us apply them to our work in philanthropy, bringing the kind of discovery, vision, courage, know-how and tenacity that characterize the social entrepreneurial projects that we seek to fund. He helped us apply to ourselves the kind of analytical thinking and strategic discipline that we now demand of grantees.—Alberto Ibarguen, CEO, Knight Foundation, Miami, Florida
“Killer reading for anyone interested in building his or her brand while also building his or her career . . . written by one of the masters of big time, classical branding.”—George Winston, Retired Senior Vice President of Grey Advertising, Los Angeles, CA
“Every once in a great while you run into someone who is brilliant at his or her profession. Frank Lane is brilliant at marketing. Every leader who is pressured for margin and revenue growth needs to buy this book for themselves and for each person in their marketing department.”—Patrick Riha, VP of Roundhouse Marketing and Promotions, Madison, WI
“Artists are told we are not ‘salesmen’ and that to work on becoming one would be to lose our integrity. Thus we deny that our aim is to sell our photographs, our paintings, our talents or our personalities to others. This book has helped me crystallize my difference. And that in turn frees me to amplify that difference and to do even greater art.” —Sherry Mills, Multimedia Artist, New York, NY
“Others can discuss Marketing and Branding principles but Frank Lane can uniquely relate to them through real-life experience. His common sense principles for building a KILLER BRAND clearly demonstrate the path for unparalleled success.”—Barry Goldblatt, Director, Marketing Research, Church & Dwight Co., Inc, Princeton, New Jersey
“I really enjoyed reading KILLER BRANDS. It is very easy to follow, well organized, and the examples about specific brands are extremely helpful. I especially like that one without any branding experience (such as myself) can read it and still understand it.” —Kate Goodwin, Marketing Intern, Senior at Centennial High School, Atlanta, Georgia